Friday, July 1, 2016

Product Review: The NEW DevaTowel - Does Bigger = Better?

Posted by Jen Lennox at 5:40 PM

The NEW DevaTowel: Does Bigger = Better?

Hello, Curly Girls! For those who are new readers, you know that I am definitely a fan of the DevaCurl hair products. Though I'm not always crazy about the price point, there are some products they offer that cannot be outdone by any other brand. I am not sponsored by any product, so my reviews are solely based on my own experience.

A couple of years ago, I bought my first DevaTowel. Those who have read The Curly Girl Handbook know that one of the first changes you need to make when going the curl route is to STOP drying your hair with terrycloth. WHY? Terrycloth towels, by design, are made to soak up large amounts of moisture very quickly. Great for a soaking wet body, terrible for fragile, thirsty curls. Microfiber is the recommendation, as it soaks up SOME moisture, but not TOO much moisture, allowing curls to maintain enough water to keep from frizzing while they dry.

DevaCurl released its first DevaTowel a few years back, which looked like this:

I purchased one of these when I went to full-time curly hair, and though the $18 price tag as a bit much, I as going ALL IN and didn't want to skimp. I will say, this towel is small. Only slightly larger than a hand towel. Meaning, if you have a lot of hair, or long hair, it isn't ideal. It gets the job done, but my biggest complaint was the size. Still, it's been a staple in my curl routine since Day 1.

Apparently, I wasn't alone. Behold! The NEW & IMPROVED DevaTowel:

I purchased this towel about 3 weeks ago on a girls day out. Surprisingly, they have kept the price point around the same as the old towel ($19.99) but MORE THAN DOUBLED the size and changed the material. This towel is extremely soft. This release was more than an upgrade, it was a complete reboot. Much needed, and well done. 


1) Size:  This towel is huge. My long, thick curly hair can be dried with two hands simultaneously with room to spare. 

2) Material: Boy, did they do us a solid on this one. SO INSANELY SOFT. If I was a kid, I'd sleep with this thing. 

3) Quality Results: I can scrunch my curls until they are no longer dripping and still get great results with my diffuser. Big time-saver. It washes well and will last a long time.


1) Price Point: DevaCurl products are priced for the salon, so you'll pay more. Can you get a cheaper product somewhere else? Most likely. 

The Bottom Line: If you're in the market for a shower towel that feels good, looks good and keeps the frizz away? Pick up one of these. For the amount of time you'll be able to use it, it's worth the few extra bucks you'll spend to have the DevaCurl name printed on it. I've never been one to complain about price if the quality is there, and in this case, it is.

Have a fantastic product you can't live without? Email me or comment below and I'll give it a try!



Sam Ofiara said...

I want! I think I'm going to have to make a little trip to Ulta!

Sam Ofiara said...

I want! I think I'm going to have to make a little trip to Ulta!

Jen Moore said...

They have them there! I'm SO GLAD they improved on the original design. Now it's really worth the money.

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